Uncommon charm was born from a simple wish to gift gratitude to the people who showered me with unconditional love during my battle with cancer. I wanted to select charms that were characteristic of their styles and to customise pieces that would put an instant smile on their faces.


It inspired me to start this brand so that you too can do the same, for yourself and your loved ones.

Founding this has become my beacon of joy and motivation during chemotherapy. And I look forward to spreading this joy by curating unique pieces with you, or be a part of creating gifts to help make your loved ones happy!




Amidst the many jewellery options available, the ones that you would probably wear most often are the designs that speak to you. By giving you the freedom of customising, we want to support you in creating that fit and meaning for yourself (and others). 


Choosing your accessories of the day is also a deliberate and mindful decision-making process.Tapping on my background in clinical psychology, I believe that intricate charms can become powerful daily reminders. That's why we aspire to transform the meaning of what you wear from just another pretty metal to metaphoric pieces that you resonate deeply with. 


Often in accessorising, we find that it's the details that matter. Hence, we strive to create designs that consider the finer aspects often ignored. This has inspired the inclusion of two-way functionality, fully adjustable features, customisable length, ending chain charm and your left/right handedness into our designs. We hope that more will come, with the help of your feedback.  




The purchase of an accessory is akin to a gift for ourselves and a cherished piece for long-term wear. Hence, from beautiful packaging to care packages, we hope that every parcel you receive and open from us is filled with layers of sentiment and thought. 


For those looking to gift, just as a picture speaks a thousand words, choosing a charm that identifies with your recipient can relay understanding and appreciation louder than words. Supplemented with  personalised message cards and more, we would like to help you bring gifting with sentiment to a whole new level.